Once you get your Etsy shop up and running with good SEO and pictures, I advise you to start a Facebook page, use your Etsy shop name and you can get your cover photo right from Canva. Make sure it matches the cover photo from your shop for brand consistency. I also suggest using Pinterest, these are my two largest traffic sources. Yes, there is Instagram and Twitter, and Tumblr, but I would focus on these two first. Folks also advise having a Facebook group page, honestly, I have one, but do not have a lot of success on there. If you have the time go ahead and set that up as well. The difference between the two is basically the page is an all about your shop and the group is more interactive with the folks in it. I sometimes do sneek peeks and show off some custom orders on my group page, and I have gotten a few sales out of it.
Once you set up your Facebook page and Pinterest, go back to Etsy and add in those links on there so folks know you are there. I have a whole series of blog posts about Pinterest. These go into great detail on setting up a business account and how to set up your boards. This is so much easier to set up before you have a ton of listings going, other wise you have to go back and remember what you have promoted where, not a huge deal, but it is a pain. One of the best ways to streamline your time is to use a scheduler of some sort. Buffer is great, and you can schedule up to 10 Facebook posts for free. I love that I can automate these posts and not worry about them if life gets a little busy. I schedule Motivational Monday posts, Tips and Tricks Tuesday posts and one post only a week with a product. I get my Motivational Monday graphics from Canva. I create a bunch of them, and download them to my laptop in a folder. For tips and tricks, I go to Pinterest and look for things that may appeal to my target market. For me, I look for crafting tips, or planner ideas, or things to do with paper crafting. Pinterest saves can be scheduled as well and is covered in those blog posts. Another awesome tool is IFTT, If THIS than THAT. Basically you tell the program IF you do an action, than another action will occur. I want to go into that in another post. Set up your Facebook and Pinterest first, and we will cover that later. Dawn
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AuthorHello! I am Dawn and I am the owner and designer of Kool Cat Designs. I love to travel and the outdoors and of course making cool printable items for you! Archives
April 2017
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